Selected work.

Branding · B2B · EDTECH

Rebranding Babbel for Business & building a web design system.

Taking ownership end-to-end, from building a component library to rebranding 480+ live pages across 6 languages.

Motion Design · B2C · Retail

Animating a scroll-stopping video ad campaign for Iceland Foods

Delivering one animated ad in 3 formats, which lifted click-through rate by 93% against Iceland’s static ads.

UX · B2C · Retail

Creating a guides hub.

Turning unmet user questions into a shoppable library of buying guides.

Branding · GRAPHIC DESIGN · EVENTS

Creating an annual concept & 360 campaigns.

Annual branding for the world’s oldest racecourse scaled across thousands of assets.

UX · B2B · EdTech

Building a smarter help centre for Babbel's B2B users.

Reimagining support content into a scalable, searchable self-service experience for B2B customers.

Branding / UX · B2C · RETAIL

Redesigning the path to purchase.

Balancing bold branding with the speed and performance ecommerce needs to create a smooth user journey.

Writing.

Writing samples from over the years, including onsite copy, blog posts and newspaper articles.

Illustrations.

I also dabble in illustrations, both digital and paintings & drawings.

Work with me.

Get in touch to work together or just for a virtual coffee and a chat.

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