As well as UX, writing has been part of my career from the start. I began as an SEO copywriter before moving into design, and I’ve never really stopped. From on-site copy and blog content to occasional journalism, here are some selected samples of my writing.
B2B · EDTECH · 2024
New copy across hundreds of pages as part of Babbel‘s B2B rebrand, written alongside the visual redesign. You can read the case study here.
B2C · FOOD & BEVERAGE · 2021
Category page copy for Patisserie Valerie (cakes, occasions, gifting) crafted to rank while still sounding like a real bakery.
B2C · STUDENT ACCOMMODATION · 2021
On-page copy for student accommodation provider Urbanest. Selling the neighbourhood as much as the rooms.
B2C · JEWELLERY RETAIL · 2020
Product and category copy for luxury jewellery retailer 77 Diamonds, written to educate browsers and convert them.
B2C · HOME & INTERIORS · 2019
SEO category copy for Factory Direct Flooring. Making underlay and laminate sound genuinely worth learning about.
B2C · VAPE RETAIL · 2017
Copy for vape retailer Totally Wicked, balancing a regulated industry’s constraints with readable, useful content.
B2C · HOME & INTERIORS · 2021
Buying guides covering all topics regarding beds and mattresses, the UX strategy for this is covered more in this case study.
B2C · HOME & INTERIORS · 2016-2021
Lifestyle and wellness content for Dreams‘ onsite blog The Sleep Matters Club, covering everything from sleep hygiene to jet lag.
B2C · BEAUTY RETAIL · 2017
Beauty editorial for a retailer’s lifestyle blog – awareness articles with a shoppable angle, written for a non-specialist audience.
FEATURES · 2012-2015
During my time at Lancaster University. I was also the Features Editor for the student newspaper SCAN (Student Comment And News). I’d pitch article ideas to a team of writers on a monthly basis, edit their work and assemble the layout for print.
I’d also contribute several lifestyle pieces of my own, most notably interviewing a Game of Thrones actor for the 50th anniversary edition.
Get in touch to work together or just for a virtual coffee and a chat.