Hello! I’m

Jess Kadel.

British UX & Web designer based in Berlin, with a penchant for illustration & writing. I like to create beautiful things that drive results. Currently working at Babbel as Senior B2B Web Designer.

Highlighted work.

B2B · EDtech · 2024

Rebranding Babbel for Business.

Carrying out a 480+ page rebrand & building Babbel’s B2B web design system.

B2B · EdTech · 2025

Building a help centre.

Reimagining support content into a scalable self-service experience.

B2C · Retail · 2021

Creating a guides hub.

Turning unmet user questions into a shoppable library of buying guides.

B2C · Retail · 2019

Redesigning the path to purchase.

Balancing bold branding with the speed and performance ecommerce needs.

Work with me.

Get in touch to work together or just for a virtual coffee and a chat.